The Secrets of Branding

2014 TV-G, G, G 1 Season

This series will unveil the secrets behind the creation of brands.

Genre: Documentary Series · Art

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8 Episodes

1 - Power of Brands 52 min

A look at how branding became such a powerful asset, and how it can embody our culture.

2 - Persistence 50 min

How brands like Aston Martin exploit their illustrious histories in different ways.

3 - Innovation 49 min

How four hugely successful brands have made innovation central to their strategy.

4 - Marketing 50 min

Revealing the secrets of successful brands who all have different approaches to marketing.

5 - Going Global 50 min

How is the an understanding of a brands location imperative when selling abroad.

6 - Expansion 48 min

A look at brands that have expanded successfully by moving into new products or sectors.

7 - Crisis 49 min

Exploring how brands cope with crisis, and how some fall apart under pressure.

8 - Fostering Brands 47 min

Exploring the importance of infrastructure and legislation when building a brand.

This series will unveil the secrets behind the creation of brands, exploring why some brands succeed and why some don't. Over eight episodes we will reveal how to create a new brand and the very latest techniques and marketing strategies in Europe and America. We will explore how brands are created, developed and sometimes 'refreshed' to attract a new generation of consumers. And we will reveal the secret marketing tactics of some of the world's most successful brands.

Genre: Documentary Series · Art

Languages: English
Partner BBC Learning

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