The Secrets of Branding
2014 NR 1 Season
This series will unveil the secrets behind the creation of brands.
Genre: Documentary Series · Art
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8 Episodes
1 - Power of Brands 52 min
A look at how branding became such a powerful asset, and how it can embody our culture.
2 - Persistence 50 min
How brands like Aston Martin exploit their illustrious histories in different ways.
3 - Innovation 49 min
How four hugely successful brands have made innovation central to their strategy.
4 - Marketing 50 min
Revealing the secrets of successful brands who all have different approaches to marketing.
5 - Going Global 50 min
How is the an understanding of a brands location imperative when selling abroad.
6 - Expansion 48 min
A look at brands that have expanded successfully by moving into new products or sectors.
7 - Crisis 49 min
Exploring how brands cope with crisis, and how some fall apart under pressure.
8 - Fostering Brands 47 min
Exploring the importance of infrastructure and legislation when building a brand.
This series will unveil the secrets behind the creation of brands, exploring why some brands succeed and why some don't. Over eight episodes we will reveal how to create a new brand and the very latest techniques and marketing strategies in Europe and America. We will explore how brands are created, developed and sometimes 'refreshed' to attract a new generation of consumers. And we will reveal the secret marketing tactics of some of the world's most successful brands.
Genre: Documentary Series · Art
Languages: English
Partner BBC Learning