Diddy: Mindset

Call him Puff Daddy, P. Diddy, Swag or Brother Love, Sean John Combs has forever lived on the edge. No storybook childhood as violent roots would resurface with a series of assault arrests. Nevertheless, Combs carved a career from talent director at Uptown to his own Bad Boy Studio in 1993. With an unmatched eye for talent, he played a pivotal role in shaping the careers of numerous artists, elevating them to global stardom. Three Grammy Awards belong to the hip hop artist-record producer, but the musical empire would branch to fashion, fragrance, and the Revolt TV network.