Influence: The Psychology of Persuasion

Dr. Robert Cialdini—New York Times bestselling author and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights in an innovative new videobook format by LIT Videbooks. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. Backed by Cialdini’s 35 years of evidence-based research, Influence is a comprehensive guide to using these principles to move others in your direction.