Profit First

In Profit First, entrepreneur and author Mike Michalowicz reimagines the way small businesses handle money. Instead of treating profit as what’s left over, he argues it should come first. By setting aside profit before paying expenses, owners create healthier, more sustainable companies. Drawing on real-world case studies, step-by-step methods, and his signature humor, Michalowicz offers a proven system that helps businesses simplify accounting, achieve instant profitability, and build lasting success. This Profit First videobook is a powerful guide to making your business work for you—not the other way around.